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4 minute read. With so many products, gadgets and services on offer to the range owner, the true focus of the driving range can all too easily become clouded. As with most things in life, if it looks complicated, bring it back to basics: what do customers want from the driving range? We asked that very question. Here are the top five must haves, a close runner up, and some costly mistakes. Must Haves 1 . Quality Balls - The whole point of the driving range is to practise consistency. The golfer needs to believe that they can land the ball on the same sixpence, with...

Many clubs are seeing the benefits of creating a proper driving range facility on their practice ground. This upgrade offers an enhanced practice facility to your golf course members, a dedicated area from which your club professional can operate, and provides a new revenue stream for your club. Without committing huge sums of capital, your new range needs only a few essential pieces of equipment to commence trading. As your customer base increases over time, the range can be developed organically to add new features or extra bays. INITIAL REQUIREMENTS You will need to consider a combination of labour saving...